August 4th, 2004

(no subject)

How much of the present day need for labels is in actuality our socialization and acceptance of mainstream consumer advertising?

Queer culture at the moment has become one of the fastest growing consumer niches in advertising. Both at us and using our 'hip, metrosexual, style' to sell products as urban and cool to mainstream westernized culture. Just go to this lovely site to make your skin crawl Gay/Lesbian Consumer Online Census

Many of people who feed off us and sell us to mainstream culture are from the queer community. We make money for them.

So how much does advertising, social pressure of consumerism affect the thinking in 'us' vs 'them' with in our own community?